Business Basics Video Series
This page is a growing resource for small and mid-sized business owners who want to strengthen the foundations of their business.
Each short video is based on lessons I’ve learned—and continue to learn—as I run and grow my own service-based business. These aren’t theory or fluff. They’re practical insights, mistakes, and simple frameworks that can help you:
- Attract better clients
- Build more trust online
- Improve your workflow
- Stay consistent without burning out
- Charge more for the work you do
Whether you’re a solo operator or managing a small team, the goal here is to give you tools you can use right now to run a better business.
Phase 1: Get Clarity
Helping businesses define what they do and who they serve.
The difference between looking busy and being booked
[Video Placeholder or Link]
What makes someone choose you over someone cheaper
[Video Placeholder or Link]
What makes clients choose one local business over another?
[Video Placeholder or Link]
Phase 2: Build Trust
Why trust is built visually and emotionally before anything else.
Your website is your handshake—does it hold up?
[Video Placeholder or Link]
Why your profile photo and team page are costing you clients
[Video Placeholder or Link]
The difference between looking good and looking credible online
[Video Placeholder or Link]
3 brand image mistakes local businesses keep making
[Video Placeholder or Link]
Simple brand consistency tricks for non-designers
[Video Placeholder or Link]
How visuals build instant credibility (photography, brand, consistency)
[Video Placeholder or Link]
Phase 3: Sell Without Being Pushy
Turning conversations into clients without pressure.
Discovery calls without awkwardness
[Video Placeholder or Link]
How to send a proposal that doesn’t get ghosted
[Video Placeholder or Link]
Handling “we already have someone” without sounding desperate
[Video Placeholder or Link]
The invisible friction killing your sales—and how to fix it
[Video Placeholder or Link]
How professional visuals increase perceived value
[Video Placeholder or Link]
Case study: before and after a brand refresh
[Video Placeholder or Link]
What first-time customers really notice when they land on your site
[Video Placeholder or Link]
Using photography to tell your “why” and build trust
[Video Placeholder or Link]
Phase 4: Stay Visible & Consistent
Content, social media, and staying front-of-mind without burnout.
5 post ideas for service businesses that aren’t “just another quote”
[Video Placeholder or Link]
What to post when you don’t have time to post
[Video Placeholder or Link]
How to turn 1 photoshoot into 10 weeks of content
[Video Placeholder or Link]
Behind-the-scenes: what a brand shoot actually looks like
[Video Placeholder or Link]
Planning a month of content in under 30 minutes
[Video Placeholder or Link]
Phase 5: Stand Out Locally
How to differentiate your business in a competitive local market.
How to stand out in a saturated local market
[Video Placeholder or Link]
Why people remember you—or forget you
[Video Placeholder or Link]
The power of showing your face as the business owner
[Video Placeholder or Link]
Phase 6: Think Like a Pro
Mindset, money, and systems for sustainable growth.
Your workflow is your business—simplify it
[Video Placeholder or Link]
Creating templates that save hours every week
[Video Placeholder or Link]
How I organise my files so I never lose work again
[Video Placeholder or Link]
Tracking money (even if you hate numbers)
[Video Placeholder or Link]
When to raise your prices—and how to say it
[Video Placeholder or Link]
What I wish I’d done earlier
[Video Placeholder or Link]